Get It Online: Lunch & Learn Series

"Get It Online" Lunch and Learn Series:
Over the Shoulder of Social Media Managers

Friday, December 9, 2011
12:00 p.m. - 1:30 p.m.
McClendon Room, 14th Floor, The National Press Club
Members' Only; Must Purchase Own Lunch from Reliable Source

Description:

What metrics should I use to assess the success of my online campaigns?
Where can I find digital marketing advice?
When is the best time to Tweet?
Who is reading what I post on my organization's Facebook wall?
Why am I spending so much time glued to my computer?

Journalists and Communicators alike are grappling with issues related to social media. If you've been searching for best practices, then look no further. Participate in a lunch discussion with public sector social media managers who can share real-life stories of how they get their jobs done and measure success. Whether you're looking for tips on what tools to use or ideas for how to stay on top of multiple feeds, this conversation will make you a better social media manager.

Special guests will include:
Ashley Nash-Hahn, Deputy Press Secretary & Legislative Assistant for Congresswoman Gabrielle Giffords (D-AZ)
Melissa Dilber, Social Media Specialist, Bureau of Educational and Cultural Affairs at U.S. Department of State
Julia Eisman, New Media Communication Director, U.S. Department of Health and Human Services

The "Get It Online" Series explores how the public accesses information using online sources.