The National Press Club

Millions of Americans now boast a LinkedIn profile. However, very few leverage the power of this tool to achieve their personal and professional goals.

Whether you are seeking a new career opportunity for yourself or a new customer for your business, LinkedIn can be a powerful tool – a “psychic sidekick” that helps you build and advance business relationships.

Getting Hands on with LinkedIn will introduce you to a four-step approach to leveraging your LinkedIn profile to grow your network, connect and engage with important contacts, and maintain these relationships with minimal effort. This workshop is most useful if you come with your laptop computer and a LinkedIn account, ready to dive in.

Anthony Shop is Managing Director of Social Driver, an award-winning digital agency that that builds social, mobile and web experiences that empower audiences and connect communities. Social Driver, named DC Chamber of Commerce Small Business Champion in 2012, works with a national client base that includes Fortune 500 corporations, leading nonprofit organizations and foundations, and venture-backed technology startups. When Anthony is not helping corporate and nonprofit clients “get with the future,” he teaches MBA students and Communication Directors how to leverage social technology like LinkedIn to develop their careers and land new clients.