Mastering Social Media: Three Successful Case Studies & Advice You Can Apply Today

Your organization has developed a presence on social media – now what? Master the art of taking these tools to the next level and see how successful organizations have done it.

Conference Program

• Check-in / Breakfast: 8:30 a.m. – 9:00 a.m.


• Introduction: 9:00 a.m. – 9:10 a.m. (Havilah Ross, National Press Club)
• Panel One – Three Successful Case Studies: 9:10 a.m. – 10:20 a.m.
  Moderator:
  Ashley Mancini: The Public Affairs Council
  
  Speakers:
  Bianca Prade: American Coalition for Clean Coal Electricity
  Kerala Taylor: KaBOOM!
  Gina Welker: Adfero Group
  
• Break: 10:20 a.m. – 10:35 a.m.


• Panel Two – Social Media Advice: 10:35 a.m. – 11:45 a.m.
  Moderator:
  Sue Zoldak: Adfero Group
  
  Speakers:
  Peter Waldheim: SocialMedia.org
  Lynn Dean: Department of Homeland Security
  Katharine Zaleski: The Washington Post