The National Press Club

Web traffic is shifting dramatically from computers to mobile devices, such as smartphones and tablets. Therefore, it’s essential for companies to understand how people access online content through mobile devices and to identify strategies to connect with these audiences. This workshop will help you learn how consumer behavior is shifting along with mobile technology developments and understand the strategies to reach consumers online through responsive design and native applications. By the end of the workshop, you will be able to identify specific criteria to determine when a native mobile application is better than a mobile-optimized website. You will also learn about case study reviews of successful mobile applications, platforms and campaigns. This workshop is intended for communications professionals who seek to leverage mobile strategies and tools, such as native applications and mobile websites, for their own organizations or for their clients.

Thomas Sanchez, Founder and CTO and Devon Hopkins, Associate work at Social Driver, an award-winning digital agency. Companies hire Social Driver when they need help connecting with people online. The company manages social media campaigns, designs websites and develops mobile applications. A fast-growing firm that was named DC Chamber of Commerce Small Business Champion in 2012, Social Driver works with leading corporations, nonprofits, and communications agencies. The instructors will be available after the session to meet with the attendees and answer questions.

8:00 - 8:30 Breakfast/Networking
8:30 - 10:00 Workshop
10:00 - 10:30 Networking/Conclude

The Fall Workshop Package would include admission to all three workshops:

• Riding the Mobile Wave on September 21st
• Managing Your Social Media: Tools the Experts Use on October 12th
• Getting Hands On with LinkedIn on November 15th

You will save $20 off the price of normal admission.