Lessons in Social Media from NASA; "Get It Online" Lunch Discussion

Jason Townsend, deputy social media manager for NASA will headline the next installment of the "Get It Online" lunch discussion series at noon, Tuesday, Nov. 20, in the McClendon Room.

The series brings experts in social media and digital communication to the National Press Club for a members-only lunch discussion.
Each day, social media professionals turn the same news item into multiple updates tailored to the formats of Twitter, blogs, Facebook and other social media platforms. Townsend, will present case studies from recent space agency news events on how to work with multiple platforms to present information tailored to the platforms and audiences.

Townsend will provide a five- to ten-minute introduction and then answer questions and lead a discussion. Members should plan to be seated by noon and may use their member number to order lunch. There is no cost to attend the event, other than the member's own cost of food and beverage.

The event will conclude by 1:30 p.m. Members may register online by logging into NPC website and clicking here.


At NASA, Townsend helps oversee and coordinate more than 450 social media accounts covering NASA’s people, missions and programs. He coordinates between internal social media users and NASA’s external community of fans and followers to tell NASA’s story using tools such as the agency’s flagship Twitter account @NASA and pages on Facebook and Google+. Additionally, he provides guidance to agency leaders on social media best practices, policy, and upcoming social media activities. He also plans and supports successful NASA Socials (formerly Tweetups), events that take online engagement with fans and followers to the next level through behind-the-scenes, in-person experiences.