Whole Foods CEO to discuss new book on "conscious capitalism," Feb. 5

John Mackey, co-founder and CEO of Whole Foods Market, will discuss his new book "Conscious Capitalism: Liberating the Heroic Spirit of Business," co-authored with Raj Sisodia, Tuesday, Feb. 5, at 6:30 p.m.

A book signing will follow the discussion.

Registration is required. Click here to register. Tickets are free for National Press Club members and $5 for the general public. The author will only sign books purchased through the National Press Club.

The book explains how companies like Whole Foods, Trader Joe's, Costco and The Container Store are transforming how businesses operate. The authors present the fundamental principles and practices of their vision of conscious capitalism: businesses operating from a sense of higher purpose and prospering financially while also generating emotional, social, intellectual, ecological, financial, and spiritual benefits.

This event is a fundraiser for the National Press Club Journalism Institute.