Get PR Smart
It seems like a new Web-based communications technology is introduced every day. As more and more people embrace these creative methods of sending and consuming information, PR professionals are challenged to stay up to date with the latest trends and tactics to help clients reach their target audiences. The emergence of social media, in particular, has forced PR pros to get out of their comfort zone and expand their skills to remain competitive. To help PR professionals learn new cutting-edge techniques and strategies to survive and succeed in this constantly changing environment, the National Press Club and Adfero Group are co-sponsoring a series of half-day conferences and classroom-style training seminars. Topics will include how social media has changed the way reporters, sources and communication professionals effectively work together and how to use new, inexpensive tactics to get the word out. From public awareness to issue advocacy, this continuing education series is a must for the PR professional who not only wants to stay up to speed but get ahead. HALF-DAY CONFERENCES Integrating Social Media into Your Communications Strategy October 1, 2010 Learn the latest techniques and technologies in digital and social PR that will take your communication skills to the next level. Panel 1: Spread the Word Discover how to leverage social media to expand the reach of your message and engage more stakeholders. Panel 2: Manage the Word Understand how to be both proactive and reactive when it comes to monitoring effectively and responding appropriately to questions and comments in an age of instant communication. EDUCATIONAL SEMINARS Shooting Straight: Practicing Direct Public Relations Friday, August 20, 2010 Discover how to use various online tactics to deliver messages straight to your target audiences. The New Age of Media Monitoring Friday, October 29, 2010 Out with the old, in with the new: as old media monitoring tools become a thing of the past, educate yourself on the newest tools being used to effectively and inexpensively conduct media monitoring. Establishing a Meaningful Client/Agency Relationship Friday, December 10, 2010 Learn what to do before, during and after engaging a public relations firm to create a strong, successful client/agency relationship. |