NPC Communicators Lunch & Learn: Producing and Amplifying Videos for Social Media
May 19 2023
WHEN:
May 19, 2023 at 12:00pm
WHERE:
Online
CONTACT INFO:
Tom McMahon
MORE INFO:
Professional Development
This event is open only to NPC Members. Please login to register.
Join the Communicators Team to see how short videos for social media are produced and to learn engagement tactics during an online “Lunch and Learn” session on Friday, May 19 at noon.
Viewers are increasingly turning from their televisions to computer and smartphone screens to watch their favorite shows and movies or short entertainment and informational videos on social media networks. The short videos, which are typically up to one to two minutes in length, are proving to be an effective way for companies and organizations to market their products and services or to advocate for public policy issues.
Admission to the “Lunch and Learn” is free and open only to members of the National Press Club. A link to the Zoom meeting will be sent to members after they register.
During this session, Communicator Team members Megan Manning and Khalem Charles will show how to produce videos using an iPhone that is optimized for social media networks like Facebook, Instagram, YouTube, TikTok and Snapchat.
They will also discuss how to build an engaged audience of followers on social media and what communications professionals should consider for leveraging the platform to achieve their goals and objectives.
Note: Members must be logged into their NPC membership account in order to access tickets for this event.
Instructors
Megan Manning is associate director of communications at the Action on Smoking and Health (ASH) in Washington. Megan is a passionate advocate for cause-based communications and public relations and has more than 12 years of experience as a leader in marketing and communications for global non-profits. She is a graduate of the University of Wisconsin-Madison.
Khalem Charles is the manager of brand engagement for the D.C. United professional soccer team. Khalem previously was assistant manager of marketing and communications at the Ad Council. He was also communications coordinator for the Cleveland Browns professional football team. He is a graduate of Towson University.