Vanessa Fox: Search Engine Optimization

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Bloomberg Room

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Professional Development

Prominent consultant, blogger and author Vanessa Fox will share secrets about using search engine optimization in enterprise and investigative reporting. She will also demonstrate techniques for building Internet audiences.

Fox helps journalists understand how Google and other search engines crawl the Web, and she pinpoints techniques that enable stories and websites to rise above the rest. She is considered one of the country's foremost experts in building online audiences and acquiring customers.

Fox is the author of "Marketing in the Age of Google," and formerly worked for both Google and AOL. She created Google's Webmaster Central, which enables users to track Internet traffic. She currently runs her own company, Nine by Blue, and is a popular speaker at many conferences.

The program will begin at 9:30 a.m. and conclude at 11 a.m. in the Murrow Room at the National Press Club. There is no charge, but reservations are required at [email protected].

The program is part of a year-long series on “Investigative Reporting in the New Media Environment” sponsored by the Eric Friedheim National Journalism Library and the Club’s Professional Development Committee. The series is conducted through a grant from the Ethics and Excellent in Journalism Foundation.