Captivate readers using ledes, nut grafs in this hands-on writing workshop with Journalism Institute executive director

Every story competes for attention and must earn its readers by making a clear promise to deliver relevant information. Headlines may hook us, but ledes draw us in, and nut grafs keep us.

As journalism changes, this is constant: Readers must know what’s at stake in a story and why it matters to them (or should).

An hour-long, hands-on workshop for reporters and editors aims to demonstrate how to make those stakes clear by:

• Deconstructing the difference between ledes and nut grafs
• Identifying common mistakes in crafting nut grafs
• Offering solutions that help an inclusive community connect your journalism to their lives

The program cost $20 for National Press Club members and $25 for the public.

Registration is open for this program, which will take place virtually from 11:30 a.m. to 12:30 p.m. ET on Friday, April 15. When you register, please share an example of a lede and a nut graf that successfully frames a story. This can be from your own work or a story you think is great.

Julie Moos is the executive director of the National Press Club Journalism Institute. Moos joined the Journalism Institute from McClatchy, where she was managing director of news and responsible for coaching and training reporters and editors in 30 newsrooms on journalism challenges ranging from fair use to audience-centered storytelling, while simultaneously leading a real-time news team of reporters and editors who drove millions of readers to McClatchy products every month. Prior to McClatchy, Moos spent 11 years at the Poynter Institute where she oversaw Poynter.org, edited “Best Newspaper Writing” and New York Times-bestselling front page books, launched an iTunesU No. 1 podcast and taught in digital journalism and leadership seminars. Moos also spent seven years at market-leading WRAL-TV in Raleigh, North Carolina.