Communicators to host Lunch and Learn session on managing a crisis with digital solutions April 1

Communications professionals increasingly need to manage crisis situations on social media, and how they respond to those incidents affects the brand and reputation of their clients or employers.

On Thursday, April 1, the National Press Club Communicators Team will host a Lunch and Learn session with Sam Huxley, a trusted advisor to numerous companies and organizations on managing a crisis with digital solutions. Huxley will review the tools for monitoring social media channels when a crisis erupts and how to use digital platforms to issue responses and analyze their effectiveness.

The online meeting will start at noon and admission is free for all Club members. Click here to register. 

Huxley has more than 20 years of experience in leading digital strategy and analytics at Levick, Fleishman Hillard, New Media Strategies, and Young & Rubicam. He has developed digital campaigns for leading companies and government agencies to successfully address crisis incidents. 

He also will discuss the digital solutions he has created, including industry-first measurement and promotion strategies, as well as designing bottom-up social media infrastructures, and how communicators can apply them to their workflows.