Discover Twitter Chats at April 5 "Get it Online" session

Sarah Heffern, associate director for social media strategy at the National Trust for Historic Preservation, will discuss the Trust's use of Twitter Chat Friday, April 5, from noon to 1:30 p.m. in the McClendon room.

Twitter Chats have become a popular way for organizations to bring people together online. At this month's "Get It Online" lunch discussion, learn about the National Trust's monthly preservation-focused chat on Twitter. Started in 2011, the #builtheritage chat draws passionate place-savers from around the world. This session will provide an overview of the origins of the chat, how it has helped build connections both on and offline, lessons learned, and - of course! - tips on how to start and promote your own Twitter chat.

Heffern, an online marketing professional with more than 10 years of experience in content creation and strategy and social outreach, can be found on Twitter @smheffern.

Find more information on the event or register here.