Find out the key to an effective PR campaign on Wednesday, Dec. 6

When public relations or advertising campaigns fail, poorly articulated plans are often cited as the reason.

Chris Thorne, managing director of 3 Advertising, says that writing a creative brief is the important first step to doing just about everything.

"The brief is a simple but disciplined tool to evaluate, plan and write -– before taking action," Thorne said. "It’s the ‘ready, aim’ part before getting to 'fire'.”

Thorne, a National Press Club member, will give his insights at a Club Communicators’ Breakfast on Wednesday, Dec. 6, from 8-9 a.m. in the Cosgrove Lounge. The event is free for Club members, but registration is required. A continental breakfast is available.

Thorne was a journalist with The Associated Press and has held communications positions with Sen. Kent Conrad, Growth Energy, and the Beer Institute. He joined 3 Advertising in 2015.