Former broadcaster explains messaging at Communicators breakfast on Tuesday, May 14

Thalia Assuras, a former TV broadcaster who has worked at CBS, ABC, CTV and Global TV in Canada, will explain effective messaging for television at the Communicators Breakfast on Tuesday, May 14.

Assaura will discuss how to prepare interview subjects to effectively tell their stories and make their point on TV and other media.

The event will be held at 8 a.m., Tuesday, May 14, in the Truman Lounge. Admission is free for National Press Club members, and the Club’s daily complimentary continental breakfast will be available. Please click here to RSVP.

When Assuras made the transition from broadcast journalist to communications consultant, her initial media training sessions with corporate executives, university leaders, diplomats and others left her stunned. Misconceptions and a lack of understanding about media, and sometimes even fear of journalists, made it more difficult for many of these news sources to deliver their messages.

Assuras imparts to her clients the importance of storytelling and preparing strong, effective messages that resonate with audiences, no matter which media platform is used. She helps them become comfortable with media and journalists as the vehicles for those messages.

An award-winning journalist, Assuras covered many of the most important stories of our time as an anchor, co-anchor and national correspondent for CBS News, including congressional and presidential elections, the September 11th terrorist attacks, the shootings at Virginia Tech, and the war in Iraq.

She previously worked for ABC Morning News and World News Now; Canada AM and CTV Weekend Evening News; and broadcasts and special events for Global CanWest Television.

Today, Assuras has a media consultant practice that is based in Washington. She also is a founding member of The Next Generation Initiative, a leadership program aimed at getting students involved in public affairs.