Half-Day Seminar on Pitching Journalists in the Digital Age, April 9

A half-day conference on understanding the evolving relationship between PR and the media is at 8:30 a.m. Friday, April 9, in the Holeman Lounge. The cost is $155 for members and $185 for non-members.

Reserve at www.press.org/prsmart

This conference will help you discover the ways PR pros and reporters are interacting with social media, as well as teach you how to enhance your media relationships by intersecting with journalists where they are most likely to be found.

Learn directly from reporters how technology has affected the way they do their jobs and how you can most effectively pitch them in the digital age. Successful PR pros will share case studies about what has or has not worked from them, as well as methonds for using new technology and social media to reach out to reporters.

Panelists include Erica Anderson, Erica America; Cindy Boren, Washington Post; Chris Battle, Adfero Group; Ellen Davis, National Retail Federation; Donna Leinwand, USA Today.

What you will take away from these panels:

* Use social media to strengthen your relationships with reporters
* Raise awareness about a product or cause with social media
* Understand how social media has changed life of a reporter
* Establish yourself as a throught leader or 'go to' source
* Grab the attention of busy and distracted reporters
* Harness new media like Twitter without wasting your time
* Generate reporter interest with social media "bank shot"
* Determine if your pitch is bound for the trash
* Build relationships with new media journalists
* Write effective pitches for influential reporters

The program is part of a series of professional development programs co-sponsored by the Club and Adfero Group.