Learn how Twitter, Linkedin can help your job search, May 11 and 12

When you’re searching for a job in today’s market, it’s not just who you know … it’s who knows you.

Two hands-on, one-hour workshops conducted by the National Press Club Journalism Institute Tuesday, May 11, and Wednesday, May 12, will teach you how to harness the power of your social media networks to increase your odds of matching with the career opportunity that’s right for you.
 

• Tuesday, May 11: “Tapping Twitter networks in your job search” with Rebecca Aguilar, a freelance journalist and president-elect of the Society of Professional Journalists. Hear practical advice on improving your Twitter identity and content strategy during your job search. Aguilar will share tips on using your bio and image spaces well, as well as how to keep connection and relationship-building at the heart of your Twitter interactions.

 

• Wednesday, May 12: “How to leverage LinkedIn in your journalism job search” with Yumi Wilson, journalism educator, personal brand expert and former corporate communications manager for LinkedIn. Level up your LinkedIn profile to maximize its algorithms in your favor during this hands-on virtual workshop.  Wilson will guide participants through the key changes to their profiles that will yield high-impact results. 

Registration is open for both workshops, which will take place from 12 noon to 1 p.m. and are available at no cost.

The two classes are part of “Career Connection: Defining your digital footprint,” a weeklong series from the Institute to help you create and maintain the journalism/writing identity you want to showcase to sources, employers, and publishers.

Aguilar is a freelance reporter based in Dallas, Tex. When she is not covering the pandemic or breaking news, she is a leader in the Society of Professional Journalists (SPJ). She is the first woman of color and Latina to become the President-elect of the SPJ in its 112-year history.

She is also the founder of two of the largest Latina groups on Facebook and LinkedIn. She started “Wise Latinas Linked” in 2009 to help Latinas network around the country. It’s a safe place where they can discuss everything from politics to discrimination.

In 2017, she launched “Latinas in Journalism” because she noticed that Latinas were in missing in action in newsrooms around the country. The goal of the virtual group is to open doors for Latinas in journalism, but also provide career advice and mentors. Her groups combined have more than 15,000 members.

Wilson is a writing professor at San Francisco State University, visiting journalism lecturer at University California Berkeley, and a former reporter at the San Francisco Chronicle and the Associated Press. She is also a former corporate communications manager at Linkedin, where she showed hundreds of journalists how to build their brand on LinkedIn.