News Media Alliance leader addresses future of newspapers in digital age

David Chavern, president and CEO of News Media Alliance
David Chavern, president and CEO of News Media Alliance

"People want and need our journalism more than ever." That's how the president and CEO of News Media Alliance, David Chavern, describes the current state of the newspaper industry. The NMA previously was the Newspaper Association of America. It's the news industry's largest trade organization, representing about 2,000 publishers in the United States.

In an Update-1 interview with National Press Club Broadcast/Podcast team member Gemma Puglisi, Chavern talks about the record number of readers last year as local news became vitally important during the coronavirus pandemic.

He also discusses how digital editions are allowing newspapers to reach subscribers well beyond their geographic boundaries, and explains the challenges of monetization and distribution.

Mike Hempen produces Update-1. Besides playing on the Club website, Update-1 can be found on Apple Podcast, Google Podcast, Stitcher, TuneIn and Spotify by searching for “NPC Update-1.” Comments about any Update-1 podcast may be sent to [email protected].