Series on PR Trends Opens March 26; $45 for Members

The first session in a series of classroom-style seminars and half-day conferences on the latest trends crucial to PR professionals is at 10 a.m. Friday, March 26, in the fourth floor Broadcast Operations Center. The cost for the 90-minute seminarin "Get PR Smart" is $45 for members and $55 for non-members.

The session will cover how to maximize communication strategies by learning how to conduct video press conferences using Web broadcasting tools such as U-Stream.

The second session is 8 a.m. to noon Friday, April 9, in the Holeman Lounge. The cost is $155 for members, $185 for non-members and includes breakfast.

Two panels will discuss how to be a good "virtual" source and how to engage the press through social media.

The series will cover a variety of topics including how social media has changed the way reporters, sources, and communication professionals interact. It will also focus on learning how to use new, inexpensive technologies to get a client's message in front of the right audience.

To see a calendar of the series and register, please visit www.press.org/prsmart .

To obain the code for the NPC member discount, see the second article in the Wire.

"Get PR Smart" is sponsored by the Club and Adfero Group.