Sharpen your political and election headlines at Friday webinar
Headlines start a story. A good one both informs and piques readers' interest, encouraging them to read on. But in an era of search engine optimization and short attention spans, writing a good one is harder to do — especially when it comes to political stories.
Join the National Press Club Journalism Institute and Resolve Philly’s Modifier for a free webinar examining the craft of writing and framing a headline for a political story; the types of headlines to use, depending upon the story; and the pitfalls of using sensationalized or misleading language. Participants will practice writing and rewriting a few headlines to get practical experience in producing responsible headlines for 2024 election coverage.
Registration is open for this free, one-hour webinar, which will take place at 11:30 a.m. ET on Friday, June 21.
Instructor Aubrey Nagle, Resolve Philly’s director of practice change, will teach participants how to:
- Rethink the basics: What is the point of a headline?
- Balance Search Engine Optimization needs for story promotion without using misleading language
- Be inspired with ideas for word choices that balance engagement and responsibility
- Practice writing and rewriting headlines
About Modifier
Modifier is Resolve Philly’s home for practice change and professional development. We aim to transform the journalism industry by sharing our team’s knowledge through consulting relationships, workshops, and online resources.
About the National Press Club Journalism Institute
The National Press Club Journalism Institute promotes an engaged global citizenry through an independent and free press, and equips journalists with skills and standards to inform the public in ways that inspire a more representative democracy. As the non-profit affiliate of the National Press Club, the Institute powers journalism in the public interest.
The Institute depends on grants, foundation funds, and contributions from individuals like you. Your donation today allows the Institute to ofer the majority of its programming at no cost.