Tweeting from space: Get social media tips from NASA at ‘Get-It-Online’ lunch Nov. 20

Jason Townsend, deputy social media manager for NASA, will present case studies of the agency’s pioneering efforts in use of social media at another of the Club’s members-only “Get It Online” luncheon discussions at 12 noon on Tuesday, Nov. 20, in the McClendon Room.

Townsend will draw from recent news at NASDA to provide examples of how communicators and journalists can work with multiple platforms to present information tailored to platforms and audiences.

Well-known for achieving major “firsts” such as landing the first man on the moon, NASA has attained similar milestones in capitalizing on social media. Notably, it offered the first Tweet from space and the first Four-Square check-in from Mars.

The “Get-It-Online” series brings in experts in social media and digital communication to discuss trends in the field. Speakers provide a five to 10 minute introduction, then answer questions and lead a discussion.

Members should be seated by 12 noon, and may use their member number to order lunch. There is no cost to attend, other than the member's own cost of food and beverage. The event will conclude by 1:30 p.m.

Members may register by clicking here.

At NASA, Townsend helps oversee more than 450 social media accounts covering NASA’s people, missions and programs. He coordinates NASA’s internal social media users with its external community of fans and followers to tell the agency’s story, using tools such NASA’s flagship Twitter account, @NASA, and pages on Facebook and Google+.

Townsend also provides guidance to agency leadership on social media best practices, policy and upcoming social media activities.